Inside The Secret Dealer Facebook Group Fighting Back Against AutoTrader

AutoTrader’s control over the UK motor trade is finally being challenged and it’s happening inside a secret Facebook group of car dealers who’ve had enough.

The straw that broke the camel’s back?
Auto Trader’s new Deal Builder feature, a tool many dealers say they’re being forced to use, while paying ever-increasing prices for less and less return.

That frustration has now turned into action.
Thousands of dealers are planning a mass Auto Trader cancellation, walking away from the platform together in protest. What started as a few fed up dealers has exploded into a nationwide movement that’s impossible to ignore.

In this explosive episode of DealerPod, Steven Douglas, Scott Sibley and Martin Carr sit down with Ibrar “Ibby” Mohammed, the man leading the charge, to reveal what’s really happening behind the scenes and why this could change the future of UK car sales forever.

If you’re a dealer feeling squeezed by Auto Trader fees, forced features, or falling ROI… this is the episode you need to see.

00:00 – Intro: The calm before the storm
01:45 – How Auto Trader’s power grew over UK dealers
04:10 – The secret Facebook group: how it started and why
06:30 – The Deal Builder backlash explained
09:55 – “The straw that broke the camel’s back” – dealer reactions
13:15 – Why dealers feel they’re being forced into AutoTrader’s new feature
16:40 – The tipping point: dealers start speaking out publicly
20:05 – Inside the group: how fast the movement exploded
23:20 – What dealers are really saying behind closed doors
26:00 – The plan for the mass Auto Trader cancellation
29:45 – How the wider motor trade is reacting
33:15 – AutoTrader’s response (so far)
36:40 – Could rival platforms step in?
40:10 – Are dealers brave enough to actually switch off AutoTrader?
44:00 – The power of unity: why this movement matters
47:25 – How Ibby became the face of the dealer rebellion
50:05 – What happens next for the group and for AutoTrader
53:10 – Final thoughts: what every dealer should be doing right now
55:20 – Closing message & where to join the conversation

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