Carwow’s Used Marketplace Explained For Dealers

In this week’s DealerPod we sit down with John Veichmanis, CEO of Carwow, for one of the most insightful and open conversations ever recorded about the future of UK car dealers, used marketplaces and the real state of buying and selling cars in 2025.

From Carwow’s rise to more than 10 million YouTube subscribers, to their aggressive push into the used car marketplace, to the growing frustration among dealers with Autotrader, this episode goes deep into what is really happening behind the scenes and what is coming next for independent dealers, car supermarkets and anyone trying to run a profitable dealership in the UK.

JV breaks down:

How Carwow plans to become the true alternative to Autotrader

Honest thoughts on Sell My Car, transport issues and direct dealer feedback

Why YouTube now beats TV for reach, influence and car buying decisions

How Carwow built a 1.1 billion view content machine

What dealers actually want from marketplaces and why most platforms get it wrong

The reality of AI, price markers and what Carwow’s data is saying about UK car buyers

Why Carwow is now spending more time with real dealers in real showrooms

The future of used car search and dealer attribution

What Carwow needs to fix quickly in order to win full dealer trust

This is the episode every dealer needs to hear. Whether you are a small independent or a multi site group, if you are buying cars, selling cars or listing on any marketplace, this conversation will change how you think about the next twelve months.

00:00 Welcome to Dealer Pod
00:59 This Week in the Motor Trade
05:24 Introduction of Guest: John Veichmanis
06:03 Journey to CarWow: Background of JV
10:01 CarWow's Disruption in the New Car Market
12:33 The Power of YouTube in Marketing
18:07 Expanding into Used Cars
23:14 Challenges and Opportunities in the Market
25:50 The Importance of Competition in the Used Car Market
29:58 Growing the Used Car Platform: Challenges and Opportunities
33:01 Leveraging Data Insights for Dealers
37:45 Early Signals of Success from Dealers
39:41 Understanding CarWow's Audience and Market Position
44:45 Building Relationships with Dealers: A Two-Way Street
48:05 Improving Photo Quality and Descriptions
50:23 User Experience and Competitor Insights
51:50 Feedback from Dealer Sessions
55:22 Streamlining Communication and Processes
59:29 Transport Challenges and Solutions
01:11:14 Streamlining Vehicle Checks
01:12:14 Innovative Approaches to Used Car Listings
01:14:00 Leveraging Expert Insights in Car Buying
01:15:32 Enhancing Price Markers and Value Assessment
01:20:19 Creating a Dealer Rating System
01:22:35 Utilising AI for Consumer Empowerment
01:26:41 Future Plans and Industry Collaboration

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