Real Dealers Ask Motorway’s Boss the Tough Questions!

In this week’s episode of DealerPod, we sit down with James Wilson, COO of Motorway, for one of the most open and honest conversations yet between the platform and the UK dealer community.

Real dealers bring genuine frustrations, questions, and feedback straight to the top. From reserve pricing and collection headaches to funding delays, and dual listings, nothing was off the table.

James gives direct answers about what Motorway is doing to improve the experience for dealers and how the platform is evolving to build stronger partnerships with the trade.

We cover everything from how Motorway sets reserve prices, tackles misdescribed vehicles, and handles blind bidding, through to Motorway Pay, funding partnerships, and reducing no-shows. There’s also insight into how dealer feedback is shaping Motorway’s next phase, including data-driven improvements, AI automation, and a renewed focus on collaboration.

If you’ve ever bought or sold through Motorway, or just want to understand where the industry is heading, this episode is a must-watch.

00:00 Introduction to DealerPod and Weekly Updates
02:42 Insights from the Motor Trade Conference
05:55 The Growth of Dealerway and Its Impact
08:43 Introducing James Wilson, COO of Motorway
11:49 Challenges Faced by Motorway and Solutions Implemented
14:48 Future Innovations and Enhancements for Dealers
17:51 The Importance of Transparency in Transactions
20:49 Support Systems for Dealers and Sellers
23:57 Closing Thoughts and Future Directions
30:08 Navigating Vehicle Valuation and Seller Expectations
32:42 Enhancing Seller Commitment and Transparency
33:55 Understanding Dealer Perspectives on Vehicle Inspections
35:50 Challenges in Bidding and Auction Dynamics
39:27 Addressing Miscommunication in Vehicle Condition
41:01 Improving the Selling Process for Dealers
42:55 Future Developments and Enhancements in the Platform
44:52 Competition Among Platforms and Seller Choices
46:49 Addressing Concerns About Reserve Pricing
51:10 Marketplace Dynamics and Dealer Access to Stock
52:55 Addressing Dealer Concerns
55:52 Enhancing Dealer Experience with Data
01:00:11 The Future of Motorway's Auction Model
01:02:37 Tackling Fraud and Ensuring Transparency
01:05:57 Feedback and Continuous Improvement
01:09:36 Navigating Market Challenges and Opportunities
01:11:31 Leveraging Technology for Dealership Success
01:18:18 Insights from an Industry Outsider
01:20:51 Account Eligibility and Dealer Relations

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