This surprising tactic got my app's first paying users - Build, Ship, Profit #2

In this episode of Build, Ship, Profit I show you what I'm doing to get my first paying users. I show the early results of showing my paywall and asking for ratings during my onboard flow. We also talk about the basic strategies of App Store Optimization and I show you how I determined which keywords to focus on.

Then I break down my first Apple Search Ads experiment to show you how much money I spent, what keywords worked, which ones didn't, and how that informed my strategy for my next experiment.

To wrap up the episode I discuss why you shouldn't design a custom app as an indie dev and I show you have to setup your very first Apple Search Ads campaign.

Build, Ship, Profit is a new podcast that teaches you how to earn income from the apps you build. This show is unique because you will learn growth strategies AND watch me implement them into my own app to follow along with the results, good or bad. I share all my numbers from daily active users to monthly recurring revenue. Let's grow together!

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Timestamps:
0:00 - My First Paying Customer!
1:48 - Onboard Paywall - More Trials Started
5:22 - Onboard Request Rating Worked!
7:13 - Daily Active Users Update
8:23 - Downloads to DAU Ratio
8:53 - Building vs. Sales Season
10:15 - ABC’s of ASO and My Strategy
12:47 - ASO Dashboard
15:15 - Why I Need to Change My App Title
16:17 - Apple Search Ads - Initial Experiment Results
17:59 - Why Early Downloads are SO Important
19:09 - Cost Per Tap & Cost Per Acquisition Results
21:25 - Don’t Design your App!
24:34 - ASA - Basic vs. Advanced
27:29 - Setup your first Apple Search Ads Campaign