My Trouble With Free Trials - Build, Ship, Profit #3

In this episode of Build, Ship, Profit I discuss how I didn't convert a SINGLE free trial and what I'm going to do to fix that. I also give an update on how my aggressive ratings ask is going as well as an App Store Optimization experiment I just started.

Then I give an update on a change I made to my Apple Search Ads campaign. I opened it up to more countries and now I'm spending my money. But was that the right move?

I also break down some design options for your app's paywall and discuss why churn is the ultimate killer of your app's growth.

Build, Ship, Profit is a new podcast that teaches you how to earn income from the apps you build. This show is unique because you will learn growth strategies AND watch me implement them into my own app to follow along with the results, good or bad. I share all my numbers from daily active users to monthly recurring revenue. Let's grow together!

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Timestamps:
0:00 - Punched in the face
1:11 - Why I can’t convert my trials
3:08 - Onboard change that hurt trials started
5:51 - How slimy is this?
8:05 - Aggressive Ratings Update
10:18 - ASO Experiment - Keyword Stuffing App Name
14:27 - How I’m Finally Spending my Search Ads Budget
17:03 - Apple Search Ads Basic - YOLO
19:02 - Scrolling Paywall vs. Single View Paywall
22:59 - Individual Paywall Design Elements
26:46 - How Churn Kills Your App’s Growth
30:36 - How to Minimize Churn