Penetration Is The Key To Distribution: Here's How To Do It

Wine & Spirits Suppliers From Around The World Will Be Exhibiting At USATT 2020. Grab This Opportunity To Meet And Network With Them. Get Your Visitor Pass here: https://bit.ly/2Q01k63

Bob talks about the importance of the initial penetration in the market by brands, and how to ideally go about it.

**About Bob Trimble**

Bob’s passion for wine and teaching has taken him through many of the worlds great wine regions, where he’s done consulting for wineries, restaurants and consumers around the globe. Known for his easy going, down-to-earth style while speaking and providing wine “edutainment” at events all over the world, Bob won a "Best of Philly" Award for "Best Wine Class" from Philadelphia Magazine.

He’s also served as national wine educator for the mammoth multinational Diageo Wines; director of education, Wines and Champagne for the equally expansive Pernod-Ricard USA; regional sales manager at Seagram Chateau & Estate Wines; instructor at Napa’s Sterling Vineyards School of Service & Hospitality; and was a founding board member of the American Sommelier Association.

Know more about Bob:
https://abidconference.com/en/confere...

**About ABID Conference**

The Alcohol Beverage Importers & Distributors Conference has been designed specifically to serve the needs of small and medium-sized wine, beer and spirits Importers and Distributors of USA.

The ABID is two-day event to discuss day to day challenges, network with fellow importers and distributors from all over the country, find new ways to grow and collectively address regulatory issues. It consists of TEDx-style short talks with real insights on solutions - that importers and distributors can apply in their business and achieve profitable growth.

Know more about ABID Conference:
http://abidconference.com/en/

**About the Organisers: Beverage Trade Network**

Beverage Trade Network is one of the world's leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.

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