Customer Journey Strategy: Using Qualitative Data to Transform Your CX
Автор: The People’s CXO
Загружено: 2025-09-27
Просмотров: 4
Are you tracking all the right customer journey metrics but still feel like you’re missing the big picture? 👀 The truth is, numbers alone won’t give you the full story of your customer experience — and that’s where qualitative data comes in.
In this video, I break down the CX data hierarchy — Numbers, Narratives, and Next Steps — and show you how to combine quantitative and qualitative insights to truly understand and improve your customer journey.
Here’s what we cover:
What quantitative data can (and can’t) tell you about your customer journey
Why qualitative data — like customer sentiment, tone, and language — is the secret weapon for CX success
How small businesses can use both types of data to make smarter decisions and create better customer experiences
How FlowLab is helping brands go beyond dashboards and finally understand the why behind the what
If you’re ready to stop guessing and start designing a customer journey that converts, retains, and delights — this video is your blueprint.
Visit Our Website:
https://fierceified.agency/
Learn More About FlowLab:
https://flowlab.fierceified.agency/
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