Clayton Alderfer and ERG Theory - Content Models of Motivation

Clayton Alderfer created a variation on the best-known needs theory of motivation: Maslow's Hierarchy of Needs. Alderfer's model is known as ERG Theory. ERG stands for the three primary needs that Alderfer identified:

Existence
Relatedness
Growth

In many ways, this simpler model is better than Maslow's.

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This video is part of course module number 3.7.3
Program 3: Managing and Leading Individuals
Course 7: Motivation
Section 3: Content Models of Motivation

Primary videos that precede this video include:
Introduction to Motivation    • Introduction to Motivation: Key Questions ...  
The Fundamentals of Motivation    • The Fundamentals of Motivation - Motives, ...  
The Main Process Models of Motivation
Elton Mayo and the Hawthorne Experiment    • Elton Mayo and the Hawthorne Experiment: P...  
Victor Vroom and Expectancy Theory    • What is Victor Vroom's Expectancy Theory? ...  
John Stacy Adams and Equity Theory    • What is John Stacy Adams' Equity Theory? P...  
Douglas McGregor and Theory X & Theory Y    • What are Douglas McGregor's Theory X and T...  

Primary Content (or needs) Models of Motivation videos include:
Abraham Maslow and The Hierarchy of Needs    • Abraham Maslow and the Hierarchy of Needs ...  
Clayton Alderfer and ERG Theory    • Clayton Alderfer and ERG Theory - Content ...  
Frederick Herzberg and Two Factor Theory    • Frederick Herzberg and the Two-factor Theo...  
David McClelland and Three Motivational Needs Theory    • David McClelland and Three Motivational Ne...  

LESSON NOTES
============
Clayton Alderfer set out his ERG Theory in 1969. This has three primary motivational needs. Achieving them is what motivates us:
Existence
Relatedness
Growth

Alderfer contended that all three needs must be addressed simultaneously.
If you can’t satisfy all three, this leads to frustration and a focus on lower needs.
We can diagnose an unfulfilled or partially-met need from an over-focus on either socializing/gossip (Relatedness) or on basics (Existence).
Address motivational problems by understanding what a person feels is missing and then working together to provide it.


RECOMMENDED EXERCISE
======================
1. Think about each of your team members. Are any of them showing signs that one of the ERG levels is missing? If so, which one? (2 MC CPD Points)
2. Take action to remedy the problems you have identified, by sitting down with your colleague and opening a discussion. (2 MC CPD Points)

DOWNLOADS
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Paid resources
Management Courses Onboarding Kit - https://gum.co/MC-ObK ($3)
Motivation Graphics Pack: https://managementcourses.gumroad.com... ($2)

RECOMMENDED READING
=====================
Get the Kindle eBook that accompanies the course, for just $2.99 (or local equivalent): https://geni.us/dAPQ

For a solid introduction to motivation:
HBR Guide to Motivating People https://geni.us/sO2IKgn

The best of modern thinking on motivation, in accessible business books. These are all modern classics:
Drive: The Surprising Truth About What Motivates Us https://geni.us/uq3EBO
Start With Why: How Great Leaders Inspire Everyone To Take Action https://geni.us/vjErAN
Lead, Motivate, Engage: How to INSPIRE Your Team to Win at Work https://geni.us/ABkZEx
Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smart https://geni.us/E39I
Payoff: The Hidden Logic That Shapes Our Motivations https://geni.us/uMaP
The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work https://geni.us/tiEkeH

Management Courses Continuing Professional Development (CPD) Points
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