The Launch of Orebella by Bella Hadid

Orabella was launched Bella Hadid as her new scent brand and seemingly the anticipation has been quite high. From sources like Teen Vogue, Cosmopolitan and WWD all speculating on exactly what products will be available at launch, it has had such an interesting launch in regards to it's hype-building. I think in the future they may see the ordinary celebrity-line problems such as authenticity and price comparison if/when the hype dies down as well as potentially a backlash from using a similar name to Orebella, a skincare company in The Philippines - though that seems far off for now. In the end, the brand has had a fascinatingly successful launch strategy and I cant wait to see how it is received on launch.

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