Masterclass in Business Buying (with zero money!) - Jonathan Jay 2025

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Looking to acquire a business without spending any money?

This interview is perfect for anyone interested in learning about how to buy a business, and business mergers and acquisitions.
If you're looking for tips on how to buy an established business, this interview is for you.

In this YouTube video, Jonathan Jay talks to James, who has bought several businesses in the funeral sector without spending a penny of his own money. James shares his acquisition strategy, which can be used for any sector. He talks about his background and how he got into the funeral industry. He also shares his passion for goal-setting and giving back to the community.

James talks about how he discovered Jonathan Jay and his Dealmaker’s Academy, and won a LinkedIn competition to fly with Jonathan on a private jet to Amsterdam.

James explains that he was looking for a recession-proof sector to invest in and decided on the funeral industry due to his involvement in it. He talks about how he acquired a funeral business from a friend who was looking to retire. He shares how he negotiated the deal and signed the contract just before the first Covid lockdown.

Jonathan Jay shares his experience with business acquisitions and how he managed to buy multiple companies successfully.

James shares how he got his feet under the table and started to introduce himself to other funeral directors to find out about their succession plans. He also talks about his journey into further acquisitions and how he used his skills as a limousine driver to build relationships with other funeral directors.

He shares the story of his second acquisition and how he built a relationship with the previous owners, who were holding out for a family member to take over the business.

If you are interested in buying an existing business or developing an acquisition strategy, this video is a must-watch.