Why Gen Z Doesn't Care About Music - a response to Rick Beato through a psychological lens

Music Psychology: Why don't young people not seem to like music that much? This is a topic that Rick Beato addressed in a video that focused on Gen Z and his theory as why they don't care about music as much as previous generations. In this video, I will react and respond to Rick's theory as well as offer my own thoughts and theories, looking at the topic through a psychological lens.
Link to Rick Beato's Video:    • Why Gen Z Doesn't Care About Music  

Nena Lavonne, Psy.M. is a musician, rock music enthusiast, and professional in the psychological field that enjoys analyzing and discussing her favorite songs & artists to understand them on a deeper level. Subscribe for more Rock Psychology!

Citations for studies mentioned in video:
Ophir, E., Nass, C., & Wagner, A. D. (2017). Cognitive control in media multitaskers. Psychological Science, 28(6), 755-765. doi:10.1177/0956797616667691

Ralph, B. C. W., Thomson, D. R., Cheyne, J. A., & Smilek, D. (2014). Media multitasking and failures of attention: The role of individual differences in working memory. Nature Communications, 5(1), 5235. doi:10.1038/ncomms5235

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