2 Million Dollar Personal Training Business? Here's how he built it.

In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, sits down with Carlos Mata, the co-owner of Sigma Performance Training in Houston, TX  to discuss his massive growth in just two years of owning the facility.

Carlos shares insights from his decade-long career in fitness, discussing how he transitioned from working for major fitness corporations to successfully running his own brick-and-mortar personal training and Pilates studio. He emphasizes the importance of managing client expectations, the benefits of in-person training over online coaching, and his long-term business goals which include expanding his facility and owning real estate. The conversation also touches on the growing popularity of Hyrox competitions and the substantial value of community and personal relationships in building a sustainable and thriving fitness business.


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00:00 Introduction and Disclaimers
00:33 Meet Carlos: Background and Beginnings
01:05 Sigma Performance Training: The Business Model
02:37 The Benefits of In-Person Training
03:20 Long-Term Vision and Challenges
08:42 Networking and Community Building
15:41 Managing Client Expectations
21:06 Tracking Fitness and Finance
21:58 Understanding Client Mindset
23:15 The Imperfect Client
24:44 Building a Diverse Client Portfolio
27:12 The Value of One-on-One Coaching
33:44 Exploring High Rocks
39:21 The Haircut Story
40:56 Defining Wealth