From Free Work to 50/50 Partner | Hillel Presser

Arnold Goldstein wouldn't let Hillel work for free. Twice. So at 23, with zero assets to protect, Hillel wrote a check and hired Goldstein as his attorney anyway. Eighteen months later, Goldstein made him 50/50 partner.

"The captain died. Here are the keys to my office."

The Relentless Entry Framework:
→ Offer 1: Work free for 6 months (rejected—would offend existing lawyer)
→ Offer 2: Become paying client with no assets (accepted—builds relationship)
→ Offer 3: Stalk conference schedule, book same flights/hotels (creates proximity)
→ Result: Co-founded National Association of Asset Protection Attorneys, became VP

Most people hear "no" and leave. Hillel heard "no" and asked "which door should I try next?" He copied Goldstein's blue suit and red tie from the website. FedExed handwritten thank-you notes. Called the secretary to learn travel plans.

The Son's Wisdom:
His 9-year-old Sebastian wanted to meet Jamie Foxx on a boat. Hillel said no five times. Sebastian: "Dad, the worst he can say is no." They walked up. Foxx spent 30 minutes with them. Sometimes your kids teach the lesson you forgot.

The Contrarian Truth:
Hillel believes law "stunted his growth"—not because he failed, but because the credential made him think he HAD to practice law. "If I went into pure business, I'd be 10x-100x more successful." Yet he stayed because it merged business and law perfectly.

Goldstein taught him: Financial advisors compete on 7% vs 8% returns. But what do they know about your family? Your kids? Your legacy? Numbers matter less than meaning after a certain point.
For entrepreneurs who confuse credentials with permission to stop hunting.

Books mentioned:
Financial Self-Defense (Hillel Presser)
Asset Protection Secrets (Hillel Presser)

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