IMPLAN & Event Planning with Vereda Williams, Ph.D of AKA Sorority - IMPLAN Webinars

May 2022 - From large conventions to local service projects, events can be powerful economic drivers. This webinar explores how organizations can use economic impact analysis to plan events, negotiate with venues, and demonstrate their value to the community.

Join Dr. Candi Clouse of IMPLAN for an insightful discussion with Dr. Vereda Williams, a retired economics professor and chairperson of the Economic Impact Study Committee for Alpha Kappa Alpha Sorority, Incorporated (AKA). Dr. Williams shares the real-world story of how her 320,000-member service organization uses IMPLAN to quantify the economic contributions of their national conferences, leadership events, and community programs. Discover how data from their analyses empowers them to negotiate with host cities and strengthens their grant applications.

TIMESTAMPS / CHAPTERS:
0:00 - Introduction
4:30 - Introduction to Dr. Vereda Williams and AKA Sorority
9:00 - The AKA Economic Impact Study Initiative
11:45 - Why the Organization Chose IMPLAN
15:30 - Defining Success: Telling the AKA Story in Dollars and Cents
18:45 - Case Study: Modeling the 2019 Leadership Conference
21:30 - Analyzing Attendee and Family Spending
24:15 - Using Impact Results for Venue & Vendor Negotiations
27:30 - Gathering Data on Attendee Spending via Surveys
32:30 - Advice for Other Organizations Considering an Impact Study
34:30 - Live Q&A Session
36:15 - Q&A: Decoupling a Convention's Impact
39:00 - Q&A: Modeling an Event Not Listed as an Industry (e.g., Rodeo)
44:30 - Q&A: How to Monetize Volunteer Hours

WHAT YOU'LL LEARN:
A real-world example of how a large service organization uses economic impact analysis for strategic planning.
How to model the economic impact of a large conference or event, including both organizational and attendee spending.
A methodology for collecting attendee spending data through surveys to use as inputs in an analysis.
How economic impact results can be leveraged to strengthen negotiations with venues, vendors, and host cities.
How to tell a powerful, data-driven story about your organization's value and contribution to the community.

ABOUT IMPLAN:
IMPLAN provides the most trusted economic impact analysis software and insights in the U.S. Our platform allows economists, planners, and analysts to quantify the entire economic impact of any project or policy in minutes.

Learn more about IMPLAN: https://implan.com/
Request a Demo: https://implan.com/demo-request/
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