Reimagining Hospital Websites | Answers With Ahava + Shawn Gross
Автор: Aha Media Group
Загружено: 2025-08-14
Просмотров: 57
Join Ahava Leibtag along with Shawn Gross as they reimagine hospital websites. Shawn shares insights from his extensive experience in the field. Learn about the future of healthcare marketing and how to align your digital efforts with your organization's goals.
00:00 Introduction and guest introduction
00:16 Shawn's career journey in healthcare
01:10 Exciting trends in healthcare marketing
01:32 Interactive first-party data engagement
04:14 Challenges and solutions in healthcare marketing
04:46 Progressive profiling and lead scoring
05:12 Aligning marketing with the C-suite
10:11 Implementing progressive profiling
12:06 The future of healthcare websites
19:00 Shawn's passion project and conclusion
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