Authenticity, Privacy, and AI: Transforming Healthcare Digital Marketing

In this episode of The Digital Clinic, we explore the evolving landscape of healthcare digital marketing with Ashley Anderson, Director of Digital Marketing at Adventist Health.

Ashley shares practical insights for navigating the intersection of authentic storytelling, HIPAA compliance, and AI innovation, from creating genuine connections with healthcare providers on camera to building first-party data strategies that outperform traditional third-party tracking. We discuss how privacy regulations have fundamentally reshaped measurement and targeting, why rural and urban markets require different strategic approaches, and how AI can scale content creation while maintaining the human nuance that drives patient engagement.

This episode delivers actionable guidance for transforming compliance constraints and technological disruption into competitive advantages, moving beyond easy third-party solutions to build privacy-first marketing infrastructure that enhances both patient experience and measurable performance.

Connect with Ashley Anderson:   / ashleyanderson  

Check out Adventist Health here: https://www.adventisthealth.org/

Content Chapters:
00:00 Introduction to Digital Marketing in Healthcare
00:41 Meet Ashley Anderson: A Digital Marketing Pioneer
01:14 Creating Authentic Connections in the Age of AI
01:52 Strategies for Authentic Content Creation
05:18 Challenges and Approaches in Rural Healthcare Marketing
07:11 Navigating Privacy Regulations in Digital Marketing
11:37 The Role of AI in Healthcare Marketing
15:01 The Future of Digital Marketing in Healthcare
24:35 The Importance of Video Content
26:43 Addressing Women's Health in Digital Marketing
30:03 The Rapid Evolution of Digital Marketing
32:38 Conclusion: Embracing Change in Digital Marketing