Simple Framework To Lower Google Ads CPA (Complete Guide)

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Google Ads CPA Not Dropping? Here’s Why

In this video, I explain why your Google Ads CPA keeps rising and show how to fix it by focusing on ad rank, quality score, and the core equation of CPC divided by conversion rate.

I break down the three quality score components—landing page experience, ad relevance, and expected click‑through rate—and give step‑by‑step tactics like single‑theme ad groups, dynamic keyword insertion, ad extensions, and search term audits to reduce CPC and improve CTR.

I demonstrate how to diagnose high CPA using keyword‑level quality score columns, identify low‑quality traffic with impression and CTR filters, and improve semantic continuity from query to ad to landing page for better conversion rates.

I show how optimizing offers, site speed, and on‑page messaging lowers your “low‑quality tax,” unlocks cheaper clicks, and increases ROAS without cutting budget.

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Who I am, and why you should listen me?

I’m Dr. Liam Dinneen, a former medical doctor turned Ecommerce growth strategist.
I help DTC founders scale profitably using YouTube & Google Ads, with a focus on financial clarity and smarter decision-making.


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Google Ads CPA Not Dropping? Here's Why