The Ultimate Guide to Google Ads Bidding Strategies (2026)

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The Ultimate Guide to Google Ads Bidding Strategies (2026)

In this video, I break down Google Ads bidding strategies for 2026, covering Maximize Conversion Value, Target ROAS, Target CPA, and when to use Manual CPC for discovery, testing, and control in ecommerce.

I walk through campaign structure for Performance Max and Standard Shopping, data requirements for smart bidding, how to set initial ROAS/CPA targets, and the shift from learning to stable delivery with clear budget and feed hygiene guidelines.

You’ll see practical workflows for scaling profitable campaigns, including query filtering, asset and audience signals in PMax, seasonality and portfolio bid adjustments, and how to safeguard margins with conversion value rules.

I include real examples of setting bid targets, reading the signals in limited learning, diagnosing volatility, and using incremental budgets to move from testing to scale while protecting profitability in Google Ads and YouTube Ads.

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Who I am, and why you should listen me?

I’m Dr. Liam Dinneen, a former medical doctor turned Ecommerce growth strategist.
I help DTC founders scale profitably using YouTube & Google Ads, with a focus on financial clarity and smarter decision-making.


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