Google Shopping Ads Setup 2026 | Step-by-Step Tutorial (Ecommerce)

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Google Shopping Ads Setup 2026 | Step-by-Step Tutorial (Ecommerce)

In this video, I walk you through the exact step-by-step Google Shopping Ads setup I use in 2026 to drive highly qualified e‑commerce traffic and profitable sales, from campaign creation to bidding, budgeting, and conversion tracking.

I explain why standard Shopping campaigns are preferable to Performance Max when you only want Shopping placements, how to link Merchant Centre correctly, set purchase conversions, choose locations with presence only, and turn off Search Partners to prevent wasted spend.

You’ll see my recommended initial bidding with manual CPC or Maximise Clicks for new accounts, priority settings for branded vs non‑branded campaigns, and product group filters using best sellers and custom labels to keep targeting tight.

I also cover practical optimisations like excluding “everything Else” products, adding universal negative keywords, refining device bids, and daily feed and tracking checks so your Shopping campaigns scale efficiently and maximise ROAS over time.

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Who I am, and why you should listen me?

I’m Dr. Liam Dinneen, a former medical doctor turned Ecommerce growth strategist.
I help DTC founders scale profitably using YouTube & Google Ads, with a focus on financial clarity and smarter decision-making.


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