How To Optimize Google Shopping Campaigns In 2026

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How To Optimize Google Shopping Campaigns In 2026

In this video, I show how to optimize Google Shopping campaigns in 2026 with a clear branded vs non‑branded structure, bestsellers prioritization, and seasonality splits that push budget toward products and events that actually drive revenue.

I explain campaign setups including high‑priority bestsellers, medium‑priority catch‑all non‑branded campaigns, low‑priority branded campaigns, and manual CPC query sculpting waterfalls for resellers and high ticket dropshipping to capture higher intent product queries.

You’ll learn the key Shopping metrics that move performance, like benchmark max CPC, benchmark CTR, search impression share, search absolute top, search lost due to rank, and click share, plus how price competitiveness, product titles, and images affect CTR and ROAS.

I also cover Merchant Center optimization, product diagnostics, competitive price monitoring, negative keyword lists, and smart budget allocation so your top products are never limited, your traffic quality improves, and your Google Shopping ads scale profitably.

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Who I am, and why you should listen me?

I’m Dr. Liam Dinneen, a former medical doctor turned Ecommerce growth strategist.
I help DTC founders scale profitably using YouTube & Google Ads, with a focus on financial clarity and smarter decision-making.


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