Food Truck - Food On Wheels

The food truck trend has been growing in recent years, particularly in the Klang Valley. Mobility is a trend. These days, everything is mobile — your phone, computer, businesses. Mobile food trucks can also move around to look for better location for business. And now it is easy to locate them. Many of these food trucks change their location every day and customers will keep themselves updated on where they are at any given time or day through social media. Most food truck operators actually have regular spots that they park at, so people know where to find them, because moving around too much actually doesn’t help their business at all.


Food trucks have become increasingly popular in the last few years as they offer more exotic dishes, they also take on many catering jobs at other locations on the weekends. For consumers, food trucks offer something different from stationary restaurants and hawker stalls. The trucks are clean and the food is quick offerings like burgers, wraps, and pastas, sold at lower prices than eateries.

Obstacles and Challenges

Despite its burgeoning popularity, there are a lot of headaches that food truck operators face. The biggest and most formidable one is the lack of a licensing framework governing food trucks. This means that while food truck operators have a commercial vehicle licence and all the necessary certification to run a food outlet, they do not have licences to park their vehicles in public spaces.
Everybody is selling in fear. Because every time they’re cooking, they’re looking out the window to see if the tow truck is coming. It’s not a fun feeling. Young food entrepreneurs have to be very clear about the fact that running a food truck is hard work (most food truckers work 14-hour days) . In the end, only those with passion and determination who also have larger goals in sight will make it in this tough business.

On average, the cost of kitchen equipment for a truck ranges from RM20,000 to RM50,000. An entry level mobile food truck would cost about RM70,000 and average at about RM100,000.