All-Bound Marketing Strategy | Modelling Stage Playbook #4

💡Inbound meets Outbound. One model, one motion. Welcome to All-Bound.
In Modelling Stage Playbook #4, learn how to unify your inbound and outbound GTM efforts with a shared data model that powers consistent, high-performing campaigns across sales and marketing.

We show you how to align ICP, intent, triggers, and tracking to deliver personalised outreach, smarter targeting, and more pipeline — all from one integrated list.

⏱ Timestamps
00:00 – Welcome to Playbook 4: All-Bound Love Story
00:29 – Why all-bound starts with sharing: 1 list for sales + marketing
00:55 – One model, one truth: CRM, intent, and enrichment combined
01:21 – Layers of data that build trust and timing
01:45 – The 3 key processes: ICP, intent layering, lead scoring
02:11 – Inbound campaigns: Target with relevance, not volume
02:40 – Smart routing, segmentation, and follow-ups
03:06 – Outbound that feels warm: Trigger-based SDR outreach
03:36 – Tailored messaging using data (not guesswork)
04:10 – Flywheel activation: clicks, calls, and retargeting
04:37 – Data hygiene: suppression, cadence, and sender domains
05:04 – Metrics that matter: conversion, CPL, pipeline influence
05:35 – Monthly checklist to keep your model optimised
06:04 – Final thoughts: Don’t pick a side — pick a strategy that unifies

📌 Key Takeaways

Merge inbound and outbound data for all-bound marketing impact

Use intent, triggers, and firmographics to target smarter and prioritise better

Align SDR outreach, email, ads, and events under one unified model

Track the only metrics that matter: conversion, CPL, and pipeline influence

Maintain trust with data hygiene, GDPR compliance, and refresh cycles

🔗 Explore more playbooks at: cognism.com/date-a-vendor
🔔 Subscribe for weekly playbooks on B2B GTM, data strategy, and pipeline generation.

Follow us!
LinkedIn:   / cognism  
Instagram:   / cognism  
Twitter:   / cognism  
Facebook:   / cognism  

----------

About Cognism
We give you mobile phone numbers and B2B emails of people you want to do business with. Find out more ➡ https://www.cognism.com/