How To Simplify Your Data And Accelerate Growth

Ep.122 - Most marketers track data. Few actually understand what to do with it. In this episode of Endless Customers, Alex Winter sits down with Ruan Marinho, founder of SplashDash, for a straight-talking conversation about the power of visibility, the pitfalls of over-reporting, and how AI is quietly reshaping everything from search to strategy. This isn’t about more dashboards. It’s about smarter direction. Ruan breaks down how the right data, delivered simply, can empower your whole team, not just your analyst, and help marketing drive real revenue.

Highlights include:
Why most marketing reports don’t work (and what to do instead)
How SplashDash reveals what AI tools like ChatGPT are actually saying about your brand
What real visibility looks like in an AI-driven search world
How to spot marketing friction before it becomes a budget problem

If you’re ready to cut through the noise and turn marketing into a sales tool, this one’s for you.

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Chapters:
0:00 – Why Your Ads Might Not Be Working
2:34 – The Real Benchmark That Predicts Ad Success
6:10 – Data That Tells the Truth (Fast)
9:42 – The Hidden Power of Local Market Analysis
13:28 – The Marketing Blind Spots You Don’t See
17:05 – When Demographics Tell a Different Story
20:12 – Showing the Data Changes Everything
23:45 – The Future of Marketing: Data + Human Trust
27:50 – Know Your Market, Build Trust, Win Smarter

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