What to Fix in Your Etsy Shop for More Sales (The Only 3 Things That Actually Matter)

Most Etsy sellers are trying to fix everything in their shop, and that’s exactly why their sales stay the same. If you want more Etsy sales, there are only three things that actually move the needle. In this video, I’ll show you what to fix in your Etsy shop so your visibility and sales can finally improve.

Resources mentioned:
FREE LIVE MASTERCLASS: Daily Sales on Etsy Without Ads - If you want help fixing the right things in your shop, you can join the free class here: https://sarahjwaggoner.com/freeclass/

If you’ve been wondering what to fix in your Etsy shop for more sales, this episode breaks it down clearly and simply. Instead of overwhelming you with a long to-do list, I walk you through the only three areas that consistently impact Etsy visibility and conversions.

In this video, you’ll learn:
Why niche strategy matters more than constantly adding new products
How keyword targeting affects whether you get the right traffic
What listing optimization really does for Etsy search and buyer confidence

We talk about how these three pieces work together and why fixing just one in isolation usually doesn’t lead to lasting growth. This is especially helpful if you’re getting views but not sales, inconsistent traffic, or feel stuck even though you’re “doing all the Etsy things.”

If you’re looking for practical Etsy seller tips, clear Etsy shop optimization advice, or trying to figure out how to get more sales on Etsy without guessing, this video will help you focus on what actually moves results.

🧡 WORK WITH SARAH 🧡

Apply for one on one coaching here – https://sarahjwaggoner.com/coaching/

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🧡 ABOUT SARAH 🧡

Sarah Waggoner is an Etsy Sales Strategist helping sellers grow through visibility-first strategies, keyword alignment, and focused product lines. She teaches Etsy sellers how to get consistent sales without relying on paid ads or constant shop overhauls.

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[CHAPTERS / TIMESTAMPS]
00:49 Fixing Your Niche Strategy
02:07 Mastering Keyword Targeting
03:14 Optimizing Your Listings for Conversion
05:30 Integrating All Three Strategies