Heidi Hattendorf: How Marketers Can Lead Profitably

In this episode of the LiftKit Marketing Podcast, hosts John Hoeft and Danielle Schermerhorn sit down with Heidi Hattendorf, fractional CMO, go-to-market strategist, and author of The Marketing Growth Formula. With over 20 years of experience leading global B2B marketing across tech, healthcare, and life sciences, Heidi shares the strategies behind effective positioning, why so many companies misuse marketing, and how to turn insights into execution that actually drives results.

You'll learn:
What separates busy marketing from effective marketing
How to align marketing, sales, and product for maximum impact
Why product marketing is the unsung hero of go-to-market strategy
The surprising truth about AI, growth-stage businesses, and what executives really want from marketing
Behind the scenes of writing and launching a successful business book

Heidi also shares practical advice for navigating career transitions, staying consistent, and showing up with purpose, whether you’re a startup founder, a marketer trying to level up, or an exec looking to build a scalable growth engine.

Grab Heidi’s book, The Marketing Growth Formula:
https://themarketinggrowthformula.com

Learn more about Heidi:
https://heidihattendorf.com

  / heidihattendorf  

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