How to Get More Customers (It's Not About You)

Most companies don’t lose customers to competition, they lose them because they don’t really understand them.

Melissa Hughes is the owner of Marketing Mile where she helps clients from all over the world truly understand their customers.

Today Melissa will cover:
🔹 Asking the right questions
🔹 How to avoid making assumptions
🔹 Understanding the customer journey
🔹 Using data effectively without getting overwhelmed
🔹 Better marketing through a better understanding of your customer

Follow Melissa:
🌐 Website 👉 https://marketingmile.co/
🔗 LinkedIn 👉   / melissahughes  

⏱️ Timestamps:
00:00:00 Key takeaway from today’s episode
00:02:05 Introduction
00:06:14 Working with big clients
00:10:32 How to avoid making assumptions
00:13:49 Why entrepreneurs often don’t think about their customers
00:17:02 Melissa’s transition to entrepreneurship
00:22:10 Odum’s transition to entrepreneurship
00:25:51 Starting point to understanding your customers
00:32:07 Understanding pain points of customers’ day
00:35:10 Customer journey
00:46:30 Making data-driven decisions
00:48:53 Run intentional experiments
00:50:03 Example of great customer understanding
00:52:47 Is AI helpful for understanding customers?
00:58:30 How to nurture customers to keep them
01:01:47 Marketing mistakes by small businesses
01:05:34 Last word to entrepreneurs