Amazon Ads Audit Process: Expert Amazon PPC Agency Reveals Common Mistakes

For personalized assistance with your Amazon Advertising strategy, visit https://amazoniappc.com

In this video, Igor and Vadim from PPC Jumpstart share their proven Amazon PPC audit process and reveal the most common mistakes they find in Amazon advertising campaigns. Learn how to identify red flags in your Amazon ads and discover the step-by-step approach both experts use when auditing Amazon PPC accounts.

Vadim shares his journey from selling workout gloves to running a boutique Amazon PPC agency, while Igor breaks down his systematic audit approach starting with business reports and brand metrics. Both experts emphasize the importance of proper campaign structure, branded vs non-branded keyword segregation, and placement optimization for Amazon sponsored products.

Key topics covered include analyzing brand metrics to evaluate listing performance against category benchmarks, identifying impression suppression issues in campaigns with too many keywords, and the critical role of conversion rate optimization. The discussion covers Amazon PPC marketing strategies, campaign naming conventions, and how to balance granular control with manageable account structure.

Both Amazon advertising experts stress the importance of transparency in client communication and setting realistic expectations for Amazon PPC campaigns. They share insights on when to recommend listing optimization before focusing on Amazon ads optimization, and how brand metrics can reveal whether poor performance stems from the offer or the Amazon PPC strategy.

Whether you're a brand owner managing your own Amazon advertising or considering an Amazon PPC agency, this conversation provides actionable insights for improving your Amazon ads performance and avoiding common Amazon PPC mistakes.

Contents:
0:00 Introduction and Vadim's Background
6:30 Starting the Amazon PPC Audit Process
9:00 Top 3 Red Flags in Amazon Advertising Accounts
14:32 Campaign Structure and Keyword Organization
17:12 Brand Metrics Tool for Listing Analysis
22:36 Client Communication and Setting Expectations
27:14 Closing Recommendations for Amazon PPC Management

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