Introducing Omnichannel Marketing and Its Importance for Small Businesses

Omnichannel marketing has become a popular marketing keyword in the past couple of years - but what does it actually mean and should you care as a small business owner?



This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing what an omnichannel marketing strategy is and how it can help small businesses. We define this customer-centric marketing strategy, talk about the many benefits implementing this strategy can bring (like customer loyalty and retention), and we of course provide you with actionable steps to start your omnichannel marketing journey. 



 



Marketing HOT TAKE of the week: Knowing and understanding your target audience is THE most important step to a building a solid small business. Do you agree or disagree? Let us know in the comments!



 



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Chapters:



00:00 Welcome to our Marketing Cult! Please Leave Us a Review



03:28 Understanding Omnichannel Marketing Strategy



09:12 The Importance of Customer Experience



18:40 Implementing an Omnichannel Marketing Strategy



26:58 TLDL; Omnichannel Marketing for Small Businesses



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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:



 



What Is Customer Journey and Why It Matters For Your Small Business:    • What Is Customer Journey and Why It Matter...   



 



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𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk...



 



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Episode Transcripts: https://sobmarketing.com/blog 



 



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