How One Marketer Is Reframing B2B Storytelling with Tyler Dow

How do you reframe a 20 year old software platform for a modern B2B buyer?
Tyler Dow did not set out to become a marketer, but his journey from broadcast journalism to web development to leading marketing at Kinetic Data gives him a unique lens on B2B storytelling and enterprise demand.

In this episode of B2B Marketing Unlocked, Tyler joins host Jony Mansilla to share how he moved into B2B marketing, how he is repositioning a long standing platform for today’s market, and why AI now plays a central role in running lean and effective marketing operations. He also breaks down what is working for brand awareness, how Kinetic Data reaches high complexity enterprise environments, and why giving value upfront leads to stronger pipeline.

What You’ll Learn:
• How Tyler transitioned into B2B marketing
• How Kinetic Data streamlines complex enterprise workflows
• How AI supports lean, efficient marketing teams
• What is working now for brand awareness and demand
• Why ungated educational content attracts better prospects

Tyler Dow is the Head of Marketing at Kinetic Data, where he leads the positioning, content strategy, and demand programs for a platform used by large enterprises and government organizations. His work focuses on simplifying complex workflows, creating clear and authentic messaging, and using AI to scale output without increasing headcount.

This podcast is brought to you by Jony Studios, where we help B2B brands turn conversations into content systems that build trust, generate pipeline, and attract ideal customers. Learn more at https://jonystudios.com

Chapters:
[00:00] Introduction to B2B Marketing Unlocked
[00:32] Tyler Dow's journey into B2B marketing
[03:19] Understanding Kinetic Data's unique value proposition
[05:43] The role of AI in modern marketing
[10:32] Identifying target markets for Kinetic Data
[14:27] Effective strategies for brand awareness
[19:17] The importance of providing value upfront
[24:09] Successful campaigns and educational content
[28:58] Challenges in breaking through the noise
[30:23] Quickfire round and closing thoughts

Episode Resources:
• Tyler Dow on LinkedIn:   / tylerdow13  
• Kinetic Data Website: https://kineticdata.com
• The Prof G Pod with Scott Galloway: https://podcasts.apple.com/us/podcast...
• Jony Mansilla on LinkedIn:   / jony-mansilla  
• Podcast Website: https://www.b2bmarketingunlocked.com

Got a question, idea, or marketing challenge you want unlocked on the show? Leave a voice message at B2B Marketing Unlocked: https://www.speakpipe.com/B2BMarketin...

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