Spark Series 01 - Marketing and Branding with Wade Breitzke

Welcome to the Spark Series, where we ignite conversations with innovators, entrepreneurs, and changemakers creating real impact. Our goal is to spark ideas, share journeys, and inspire action.

The goal for the Spark Series is to inspire students to think like entrepreneurs, reflect on key concepts, and apply what they’ve learned to their own ideas and goals.

EPISODE 1 - Marketing & Branding with Wade Breitzke
Wade Breitzke is the founder and CEO of WeCreate, a full-service marketing agency rooted in brand storytelling and creative strategy. He’s also the visionary behind Lower Lincoln, a collaborative hub in Valparaiso, Indiana. In this episode of the Spark Series, Wade shares insights from his entrepreneurial journey, starting with concert production and growing into agency leadership. We explore the foundations of branding, how to build a compelling narrative, the power of digital marketing, and what it takes to earn your first 100 customers. Whether you're starting from scratch or scaling your next big idea, this episode offers practical advice on building a brand that resonates and drives results.

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The Society of Innovators at Purdue Northwest contributes to economic and community development as the champion of innovation and entrepreneurship in Northwest Indiana. For more information about the Society of Innovators, visit www.pnw.edu/soi.