FEED Forum #3: Beyond the hype – AI that’s actually changing broadcast
Загружено: 2025-11-28
Просмотров: 1758
AI is everywhere in media – but are we using it to actually understand audiences or just flooding the internet with more content? In this FEED Forum episode, Neal Romanek talks with Rishi Kapoor (North AI) and Jacob Arends (Bitmovin) about using AI to predict real audience attention, multimodal scene analysis to unlock deeper video metadata, smarter ad placement and content recommendations, and why the most important AI skill is understanding what people actually want to watch. They also dig into AI’s environmental impact, data ethics, the so-called “AI bubble”, and how media companies can start using AI practically and responsibly in their workflows today.
00:08 Understanding Audience Attention and Engagement
00:11 AI Tools and Their Applications
00:53 The Role of Data in AI
24:26 Contextual Advertising and User Engagement
27:21 Leveraging Data for Content Recommendations
31:12 The Role of AI in Content Creation
38:05 Sustainability and Ethical Considerations in AI
48:21 Navigating the AI Bubble and Future Prospects
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