Profitable Marketing: The Smarter Way to Invest in Leads, Sales & Strategy
Автор: Sophie Wilson from On Track Studio
Загружено: 2025-05-27
Просмотров: 233
In this masterclass-style episode of Big Brand Energy, Sophie shares the exact framework she’s about to deliver to a high-level coaching group. You’ll learn how to simplify your marketing approach, avoid common money-wasting mistakes, and build a marketing system that compounds value over time.
Whether you’re a startup founder or seasoned business owner, this is your essential guide to choosing the right mix of paid and organic strategies—without the fluff.
⏱️ Timestamps:
0:00 – Welcome & why this episode matters
2:00 – Defining what marketing really is
3:30 – Why most business owners waste marketing spend
5:45 – The two marketing laws every business must obey
8:00 – The marketing funnel explained simply
11:30 – The Rule of 7–11–4 (and why it matters)
14:00 – Paid vs. organic: which is right for you?
17:30 – When is paid advertising a smart move?
20:00 – Why organic content lowers your ad costs
23:00 – Assets vs. activities: the secret to profitable marketing
26:00 – The #1 most powerful marketing asset for any business
30:00 – Real case studies: $75k launches & sold-out services
35:00 – Why video podcasts work for ANY industry
37:00 – Final thoughts & self-reflection prompt
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