Boosting Retention with a Tire-First Strategy

Visit the Retention Roadmap Website: https://drivesure.com/podcast/

Why do so many dealerships let tire sales—and customer retention—slip through their fingers? Wes Volkert, Parts Director and tire expert, breaks down how dealerships can transform their tire sales strategy to drive loyalty and long-term growth.

In this episode, Wes dives into the often-overlooked role of tires in retention. He shares how leveraging manufacturer programs, optimizing inventory, and fostering customer awareness can dramatically boost retention rates. Wes also highlights the critical opportunity dealerships have with EVs and why tires will become an even bigger focus as other maintenance needs decline.

Takeaways from this episode:
The surprising impact of tire sales on customer retention
How to overcome common challenges like inventory management and space constraints
Why EVs make tire expertise essential for service departments
Practical steps to increase tire penetration and keep customers coming back

Jump to a specific topic:
00:00 - Introduction
03:04 - The Role of Tires in Customer Retention Strategy
04:18 - Biggest Obstacles to Overcome with Tire Services
05:39 - The Impact of Inventory Management in Tire Sales
07:32 - What can Parts Managers do Ensure Service Reps Stay Informed
08:34 - Why Don't Customers Know About Dealership Tire Services?
11:33 - Challenges and Opportunities with EVs
13:37 - Going All-In on Tires
17:47 - KPIs to Focus on With Tire Services
21:01 - Retention Rates with Tire Sales
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💻 Resources from this Episode:
• DriveSure Dealership Retention Report: https://resources.drivesure.com/2023-...
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📲 Social Media:
• Connect with Bill on LinkedIn:   / billspringerdrivesure  
• Connect with Wes on LinkedIn:
  / wesvolkert-yourtireguy  
• Follow Retention Roadmap on LinkedIn:   / retention-roadmap  

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