The ONE most overlooked lesson in building a Startup

Discover the overlooked secret to startup success that no one talks about: identifying what genuinely excites you. Unlike conventional startup advice focused solely on business metrics, this video reveals how personal excitement becomes your competitive advantage.

As a founder juggling multiple roles, you have a unique opportunity most 9-to-5 employees never experience—exposure to diverse disciplines that reveal your true passions. Whether it's UX/UI development, storytelling, sales, or event planning, recognizing what energizes you creates a pathway to excellence.

This unconventional wisdom isn't just about building a successful company—it's about leveling up yourself. By identifying your zone of excitement, you transform mundane tasks into meaningful work that drives both personal fulfillment and business growth.

Some background on me for those interested, here is my much more detailed Startup Journey video. My Failed Startup TwoSpace that hit a $10M valuation before winding up after 6 years of success.
   • My $10M Failed Startup Story - Learnings &...  

Enjoy the video!

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👋 Tashi here, I am the Failed Founder of a $10M startup that translated his entrepreneurial skills into a Corporate Career at a Fortune 500 Tech & Property Company. I make videos on startups in a fun way that is easy to understand.

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LinkedIn:   / tashiddorjee  
Instagram:   / thetashidorjee