Filters OFF Ep08: Priyanka Pathania on Brand safety & programmatic| mFilterIt

🚀 Filters OFF: EP08 is LIVE – with Priyanka Pathania, Global Sales Head, Digital East!

This episode cuts straight through industry hype—taking you from brand safety realities, to overlooked opportunities in programmatic, and beyond vanity metrics.

✅ Brand Safety Essentials – "Brands absolutely need to avoid unsafe content. Non-negotiable."
✅ Metrics Madness – From CTR to CPE—are marketers chasing vanity or true value?
✅ DSP Explained (Like You’re 5) – One platform, many audiences, zero complexity.
✅ Ad Fraud Reality Check – Why visibility and trusted partners matter more than ever.
✅ Final Takeaway – “Break free from walled gardens. Take risks. Fully leverage programmatic.”

🎙 Hosted by Bharath Kumar B
📍 Filmed at AdTech Delhi 2025

This episode’s got authenticity, insights, and some fun bloopers too!

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💬 What’s your take? Are we stuck on vanity metrics? Drop your thoughts below! 👇

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