7 Surprising Traits Millionaires Look For in Coaches

What do millionaires and billionaires look for when hiring a coach?

It might feel intimidating to coach ultra-wealthy people, but the reality is, they need a coach more than you might think. They face unique challenges, and they’re looking for specific qualities in a coach to help them succeed.

Here are the 7 things millionaires and billionaires want from a coach:

00:39 Honesty – They crave someone who will speak the hard truths and not just tell them what they want to hear.
01:17 Challenge – They need someone who pushes them to think bigger and dream beyond their current vision.
01:49 Depth – Self-awareness is key, and they need a coach to help them reflect and understand themselves on a deeper level.
02:24 Authenticity – They want a coach who is real, not someone trying to impress them or act perfect.
03:29 Legacy – They’re thinking about the impact they want to leave behind and need a coach to guide them in finding their purpose.
03:59 Personal Relationships – Success often comes at the cost of relationships, and they need help finding balance.
04:59 Trust & Vulnerability – They need someone they can be completely open with and who provides a safe space for them to be vulnerable.

These qualities are essential for coaching high-level individuals. If you can offer them honesty, challenge, depth, and trust, you’ll build a lasting relationship and help them achieve even greater success.