7 Pizza Shop Myths That Are Killing Your Profits (And How to Crush Them)

Think you know what it takes to run a successful pizza shop? After 25 years in the business and talking to over 700 owners, I’m busting the most dangerous myths holding you back from real profit. From the truth about delivery to why “everyone knows about us” is a dangerous lie, this episode is your no-nonsense guide to making your pizzeria thrive.

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Chapters
00:00 – Intro: 25 Years, 700 Owners, Countless Myths
00:24 – Myth #1: Delivery Is Dying & You Need 3rd-Party Apps
01:13 – Why Delivery Hiring Will Get Easier
01:37 – Myth #2: Social Media Alone Will Save You
02:29 – Why Word of Mouth Still Wins
03:18 – How to Build a Real Marketing Plan
03:38 – Myth #3: Lower Prices Bring Loyal Customers
04:20 – Proof That Full Price Can Sell Out Every Day
05:02 – If You Think You Need Discounts, Here’s the Real Problem
05:23 – Myth #4: “Everyone Knows About Us”
06:05 – Why 20 Years in Business Means Nothing to New Customers
06:24 – Myth #5: You Can’t Compete With Big Chains
07:08 – The Advantage Independents Have Over Franchises
07:51 – How to Instantly Improve Your Product
08:09 – Myth #6: Good Pizza Will Sell Itself
08:54 – Why a Great Product Still Needs Aggressive Marketing
09:14 – The Repeat Business Cycle You Must Master
09:33 – What Happens if You Just Wait for Customers
09:52 – Closing: Get Help & Stay Tuned for More