What Happens When Friction Finds You? (How to Use Discomfort as a Guide to Evolve)

Friction in a practice can feel uncomfortable, but I’ve learned that those moments often point to where the real growth is waiting to happen.

In this episode, I share how resistance can strengthen Membership models and create deeper healing in integrative medicine. As a physician turned entrepreneur and mentor, I’ve faced the same challenges many of you have – explaining the value of membership to patients, setting boundaries around pricing and re-enrollment, and sitting with the hard truths that surface when people start making real changes in their lives. I often ask myself: am I letting discomfort guide me toward clarity, or am I avoiding the lessons that could make my practice stronger?

I also talk about the invisible side of integrative medicine, the kind of healing that happens when we listen fully, when we hold space, when we help patients reshape the stories they carry about their health. How often do we dismiss that work simply because it doesn’t come with lab results or a protocol? Through stories from my Catalyst Studio masterminds, I’ll show you how leaning into friction can help you grow as an entrepreneur while giving your patients the support they need to truly transform.

Episode Breakdown:
00:00 Introduction to Membership Models
01:39 Friction as Fuel for Growth
05:50 Overcoming Initial Friction in Membership Models
08:01 The Value of Membership in Integrative Medicine
08:44 Sacred Moments with Patients
11:26 Financial Friction and Charging for Services
16:03 Setting Boundaries Around Re-enrollment
18:50 Using a Gratitude Folder for Difficult Days
20:57 Internal Friction and the Feeling of Coasting
24:00 Embracing Friction for Growth

Links
Brainstorm session: https://drlarasalyer.as.me/discovery
Archetype Quiz: https://3nb09zv7070.typeform.com/arch...
Shop: https://drlarasalyer.com/shop

Connect with Lara:
Website: https://drlarasalyer.com
The Catalyst Way: https://drlarasalyer.com/catalyst
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The Catalyst Way™: Creative Strategies for Women in Medicine to Flourish 🩺🧠🎨
Welcome to The Catalyst Way—where women in medicine learn to beat burnout, optimize time, and build fulfilling careers and vibrant lives.

Hi, I’m Dr. Lara Salyer, a former burned-out physician turned Chief Creativity Catalyst. I help women clinicians get organized, reclaim energy, and thrive in medicine—without sacrificing their well-being.

Through a blend of flow neuroscience, Functional Medicine, polyvagal theory, and solutions-focused coaching, I teach practitioners how to optimize time, trust intuition, and create a sustainable career that works for them. 🎨✨

This channel is for women physicians, NPs, PAs, and holistic practitioners who are ready to step off the hamster wheel and take control of their careers. Whether you're recovering from burnout or building your dream practice, you’ll find practical, proven strategies to help you succeed.

Expect short, actionable episodes covering:
✅ Time mastery & organization to reduce overwhelm
✅ Burnout prevention & career alignment for long-term success
✅ Decision-making clarity using creative flow & intuition

🔷 Take the Catalyst Archetype Quiz to discover your burnout risk & creative strengths → https://3nb09zv7070.typeform.com/arch...

📌 Subscribe for strategies that bring balance, fulfillment, and sustainability to your career in medicine.

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