The 7-Step Outbound Engine (Phone-First) That Replaces a Team of 20
Автор: Ronen Pessar
Загружено: 2026-01-19
Просмотров: 99
Most teams think outbound is about scripts. It isn’t.
Outbound is an operational system: account targeting, contact selection, enrichment, reachability validation, dialer setup, call execution, and follow-up.
In this episode, Ronen Pessar and Ryan Reisert break down the 7-step phone-first outbound engine they deploy for clients. If you do these steps in order, you can run outbound with 1–2 reps and get the output of a much larger team because you stop wasting dials and start calling reachable prospects.
What you’ll learn:
How to define target accounts using firmographics, technographics, and signals
How to pick the right people using jobs-to-be-done (not titles)
Why enrichment is necessary but massively overhyped
The critical step most teams skip: reachability validation
How spam flags work and why dialer setup matters
Why cold calls are “conversational ads” and how to map your market
Why follow-up is where outbound compounds
Timestamps:
00:00 – Intro
00:59 – The outbound mistake everyone makes
01:49 – Understanding your market
08:55 – Identifying target accounts
15:43 – Step 3: Enriching contacts
19:36 – Step 4: Validating reachable contacts
22:32 – Step 5: Setting up your phone system
23:00 – Executing the calls
27:46 – Follow-up
#Outbound #ColdCalling #B2BSales #SalesOps
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