Should You Still Call Landlines? (The Line Type Math Nobody Understands)

Most sales teams ask the wrong question:
“Should we call landlines or mobile numbers?”

The real question is:
Which line types actually drive conversations — and which convert once you get them?

In this episode, Ronen Pessar and Ryan Reisert break down:
The 3 phone line types every SDR should understand
Why direct dials ≠ better conversations
How IVRs and gatekeepers quietly outperform mobile numbers
The difference between reachability vs receptivity
Why avoiding landlines is leaving revenue on the table
This isn’t opinion.
It’s based on hundreds of millions of dials across years of outbound data.
If you run outbound in 2026 — this is required viewing.

What You’ll Learn
Direct vs Human Transfer vs IVR (and why it matters)
Why connect rate is the wrong KPI
How voicemail validation changes pickup rates by 2×
The hidden gold inside “hard-to-reach” numbers
How many times you should actually call a number before stopping
When IVRs beat mobile numbers (yes, really)

Timestamps:
00:22 – Should you call landlines, cell phones… or fax machines?
01:07 – The obsession with mobile numbers (and why it's wrong)
02:17 – The 3 phone line types explained
03:02 – Direct vs Human vs IVR paths
03:52 – Valid vs not validated numbers (critical distinction)
05:32 – Why most SDRs get lost in "bad data"
06:27 – Dial-to-connect rate math (real numbers)
07:32 – The 6× difference between line types
08:22 – Why IVRs convert 2× higher than direct lines
09:37 – Reachability vs receptivity (the real KPI)
10:32 – Phone psychology: why people actually pick up
12:07 – Company phone systems as buying signals
13:32 – How to prioritize your call list correctly
14:42 – The hidden gold in avoided line types
15:42 – Where the data comes from (hundreds of millions of dials)
16:37 – How many times you should call a number
18:02 – The diminishing returns curve (when to stop)
18:52 – The Pareto rule for outbound dialing
20:07 – Final takeaways for modern SDR teams
21:22 – Closing thoughts


#Outbound #ColdCalling #B2BSales #RevOps