Episode 13 – AI in Social Media: Your New Assistant or Your Worst Nightmare?

📍AI can write your captions, edit your Reels, and even slide into your DMs—but is it making your life easier or erasing your brand in the process?

In Episode 13, Kassie and Sofia unpack the double-edged sword of AI in social media. From time-saving tools to tone-deaf captions, they dive into how to actually use AI without losing your voice, your audience, or your credibility.

🤖 Whether you're a content creator, brand manager, or small biz owner, this episode is your no-fluff guide to making AI your assistant—not your replacement.

💡 Bonus: Real client stories, no tech bro jargon, and a challenge to test AI for yourself this week.

🎯 This episode covers content strategy, AI tools for social media, brand voice protection, and the workflow that saves time and keeps things human.

Highlights include:
✨ Canva Magic Expand, captioning tools & AI for analytics (02:10)
✨ Why AI-generated content sounds… exactly the same (04:01)
✨ Hallucinations & how AI can tank your credibility (05:00)
✨ Trash in = trash out: the problem with lazy prompts (07:28)
✨ How to build an AI-friendly workflow that still sounds like you (13:36)
✨ The real risk of over-relying on AI in your content (06:12)
✨ Why relatability beats perfection on social (09:04)
✨ The one AI habit that screams “robot wrote this” (12:37)

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Chapters:
00:00 – Cold Open: AI’s taking over… or is it?
01:30 – The perks: AI as your unpaid intern
04:00 – The pitfalls: Generic content, hallucinations, and lost trust
07:00 – Bias, bad data, and the “trash in, trash out” effect
10:30 – Striking the balance: how to make AI work for you
13:36 – Building your AI-powered content workflow
15:00 – Weekly challenge: Try AI and tell us how it went

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