Episode 19 - Social Media Myths That Are Killing Your Growth

🪄 Still think posting every day or using 30 hashtags will grow your account?

In this episode, Kassie and Sofia break down the biggest social media myths keeping brands stuck—and what actually moves the needle online. From hashtag overload to viral obsession, this is your no-fluff guide to what works (and what absolutely doesn’t) in 2025.

🚫 These myths don’t just slow you down—they burn you out.

🔥 In this episode, we’re calling out the bad advice, outdated tactics, and “marketing hacks” that creators and brands still cling to.

💡 And we’re replacing them with the strategy, clarity, and data-backed habits that actually build sustainable growth.

🎯 Whether you’re a freelancer, in-house marketer, creator, or business owner trying to make sense of today’s algorithm chaos—this one is for you.

Highlights include:
✨ “More hashtags = more reach” (00:17)
✨ Why posting daily isn’t the secret to relevance (03:17)
✨ Viral content does not equal sales (03:59)
✨ Should you really be on every platform? (05:49)
✨ Paid ads aren’t “cheating the algorithm” (06:37)
✨ Why trend-chasing kills your strategy (08:22)
✨ Audience-first over algorithm-first (09:27)
✨ TikTok is a search engine now—how to evolve with it (10:41)
✨ Clear messaging over content volume (11:35)
✨ Sustainable posting schedules that don’t burn you out (12:48)
✨ Letting data drive content decisions (14:08)
✨ Vanity metrics vs. what actually matters (15:25)
✨ Community over reach (16:55)

🔔 Like, comment, and subscribe for weekly episodes.
Follow us @youherditherepodcast for more social media clarity, strategy, and straight-talk.

Chapters:
00:00 – Cold Open: More hashtags do not equal more reach
00:30 – Intro
00:51 – Myth #1: More hashtags = more reach
03:17 – Myth #2: You must post daily
03:54 – Myth #3: Viral content = success
05:49 – Myth #4: You need to be on every platform
06:37 – Myth #5: Paid ads “cheat” the algorithm
08:14 – Why these myths burn you out
09:27 – Algorithm-chasing vs. audience-first
10:41 – TikTok as a search engine
11:35 – Clear messaging over content quantity
12:48 – Sustainable posting over daily pressure
14:08 – Using data to guide content
15:25 – Vanity metrics vs. real results
16:55 – Community-building over raw reach
17:23 – How to pivot today
17:41 – Episode wrap + call to action

#youherditherepodcast #SocialMediaMyths #MarketingTruths #AlgorithmTips #SocialMediaStrategy #DigitalMarketing #CreatorTips #StopTheMyths #GoatSocialMedia #MarketingPlaybook