Episode 1 - Welcome to the Herd

Welcome to the debut episode of *You Heard It Here*! 🎙️ Hosted by Kassie and Sofia from Goat Social Media, this episode dives into the real life of social media managers, how Goat Social got started, and the evolving landscape of digital marketing. Hear how internships turned into careers, discover client success stories (including a viral lipstick brand and a game-changing nonprofit), and get the inside scoop on what’s trending—like why carousels are crushing it again.

We also kick off our recurring "Final Heard Word" segment with our takes on the best (and worst) social media trends right now.

👉 Hit that like button, drop a comment with your favorite takeaway, and don't forget to subscribe so you never miss a moment behind the scenes of social!

*Chapters*

```
00:00 - Intro: Meet the Hosts of You Heard It Here
00:27 - Who This Podcast Is For: Creators, Pros, and the Curious
00:36 - Meet Goat Social Media: The Story Behind the Agency
01:26 - Intern to Manager: Sofia’s Journey
02:41 - What It's Like Working at a Social Media Agency
03:21 - A Day in the Life of a Social Media Manager
05:00 - How the Agency Has Grown and Evolved
06:56 - Kassie’s Background in Theater and Marketing
08:35 - Writing is Everything in Social Media
08:40 - Recent Client Wins: Formula Z & Camp Hill Foundation
12:24 - Social Media Trends You Should Know
13:50 - What’s the “Holy Airball” Trend?
14:48 - More Trends: 90 in a 30 and TikTok Music Moments
15:28 - Final Heard Word: Favorite Platforms & Trends We’d Retire
19:48 - What’s Coming Next on the Podcast
```
#SocialMediaPodcast #DigitalMarketing #SocialMediaTrends #MarketingTips #YouHeardItHere #GoatSocialMedia #PodcastForCreators #SocialMediaManagerLife #MarketingAgency #TikTokTips #InstagramGrowth #ContentCreation #PodcastLaunch #CreativeMarketing #BehindTheScenes