Dave Ebner | How AI Is Rewriting Brand Storytelling | AI For The C-Suite EP 42
Автор: Chad Harvey
Загружено: 2025-12-15
Просмотров: 34
In this episode of AI for the C-Suite, Chad Harvey sits down with David Ebner, President and Founder of Content Workshop, for a deep dive into how AI is transforming creativity, content production, and brand storytelling.
David shares his honest journey through an “identity crisis” as generative AI entered the creative world, and he reveals how his agency rebuilt its processes around a human-led, machine-fed philosophy. Together they explore:
How AI can accelerate research, brainstorming, and workflow design
Why empathy and human experience remain irreplaceable in storytelling
The role of process, SOPs, and knowledge bases in deploying AI effectively
The danger of deskilling and how leaders can protect critical thinking inside their organizations
Why brand voice is really “how you solve problems for your audience”
How Content Workshop is building custom AI agents—including their first release, Chatter—to help brands scale insight-driven content
Packed with practical frameworks and big-picture insight, this conversation gives leaders a roadmap for navigating AI without losing the human creativity that makes brands matter.
Доступные форматы для скачивания:
Скачать видео mp4
-
Информация по загрузке:
