Pittsburgh Marketing Influencers Featuring DICK’S Sporting Goods × The Cohort
Автор: AMA Pittsburgh
Загружено: 2025-10-25
Просмотров: 18
AMA Pittsburgh co-presents this Platform Mini Series session with our partners at The Cohort. In this conversation, our moderator Katarina Konovalova (AMA Pittsburgh) sits down with Nicole Marcus (Influencer Marketing, DICK’S Sporting Goods) and creator Dana Balden (DICK’S Varsity Team) to unpack how a brand-grown community of athletes, coaches, employees, and fans became a high-performing influencer program.
You’ll learn:
How DICK’S scaled the Varsity Team from an internal pilot to an open, nationwide roster
The partnership workflow that lets creators create while staying on brief and compliant
What brands look for when vetting creators (metrics, brand safety, portfolio quality)
Practical advice for nano/micro creators to get noticed and pitch professionally
Where the creator economy is heading next (platforms, formats, and agency roles)
Presented by AMA Pittsburgh · In partnership with The Cohort
Subscribe to AMA Pittsburgh for more practical, no-fluff sessions with brand leaders and creators.
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