05 — The Marketing & Engagement Pipelines

If you’re not talking regularly about the work you make, you’re missing the easiest and most effective way to attract clients who need you.

In this episode of Booked Solid, we dig into the marketing and engagement pipelines, which connect your creative output to new opportunities. You’ll learn how to plan marketing around your work, build authentic engagement, and use simple tools to keep your outreach organized and intentional.

We’ll cover how to use newsletters, websites, and LinkedIn effectively, how to plan content that fits your voice, and how to connect your marketing and engagement pipelines inside Copper CRM so every post, email, and conversation moves you closer to a real relationship.

🎬 Chapters
00:00 Intro – Marketing and Engagement Pipelines
01:29 Let Your Work Guide Your Voice
02:25 Alternative Lead-Gen Strategies to Marketing
03:03 Types of Marketing Lead-Gen Strategies
03:14 Newsletter Marketing
04:14 Blog Marketing
04:45 LinkedIn Marketing
05:52 Being Mysterious
06:54 Your Not the Hero in Your Marketing
07:55 What Your Clients Say They Want
09:07 Marketing Starts with Delivery
11:15 The Marketing Pipeline
15:00 The Engagement Pipeline
17:29 The Engagement Strategy Custom Field
22:36 How to Win in the Engagement Pipeline
24:29 Using Filters to View Information
28:09 Tasks, Accountability, and Momentum

Booked Solid is a 10-episode, story-driven video series that guides commercial production companies in building a complete marketing, sales, and delivery system that attracts the right clients and drives business growth.

🎬 Watch the full series:
   • Booked Solid — BizDev for Commercial Produ...  

Resources Mentioned
⚙ Copper CRM: https://copper.com?fp_ref=490205
🎧 Crossing the Axis Podcast – with James Keblas: https://podcasts.apple.com/us/podcast...

🌐 Learn how to build a complete business-growth system for your production company:
https://keblas.com

Disclosure
This video includes a referral link to Copper. If you sign up using that link, I may earn a commission, at no cost to you. Opinions are my own, and I only recommend tools I personally use and trust.

#KeblasBizDev #CommercialProduction #CopperCRM #BookedSolid