Meet The Real Perfume King Of India Ft. Pulkit Malhotra | Mocemsa Founder | Ep 31 Mad Over Growth

Meet The Real Perfume King Of India Ft. Pulkit Malhotra | Mocemsa Founder

In this most insightful episode, we have Pulkit Malhotra, Co-Founder & Head Perfumer at Mocemsa. Founded in 2015, Mocemsa aims to create tasteful olfactory experiences for men and women by blending high-end, qualitative, luxurious perfumes. It stands to represent how different weather and seasons call for a variation in scents.

The podcast embarks on how Pulkit entered into the fragrance world, his journey of launching Mocemsa, basics of the perfume business, gaps in the perfume market, the world’s most expensive perfumes, and how AI impacting this industry.

Watch this podcast till the end to know how to start a perfume business with minimum investment.

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CHAPTERS:

00:00 Highlights
02:09 How Pulkit entered into the perfume world?
04:55 How many perfume notes are there?
08:18 From where has perfumery started?
14:49 How to start a perfume business?
18:19 Gaps in perfume market
21:41 Perfume launch for GenZ
27:21 Lifestyle Product or Aspirational Product
32:12 How to enter into the modern trade?
36:54 About BA Cost
40:11 Basics of Perfume Brand
46:58 Concentration level in perfume
54:09 AI changing the game
01:02:03 Investment required to start perfume business

#Mocemsa #PerfumeBrand #LuxuryPerfume #Business #Dior #PremiumPerfume #Startup #Podcast #MadOverGrowth #NitinBajaj

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About Mad Over Growth:

Mad Over Growth is a podcast series of insightful conversations with growth-minded individuals & brings you their strategies & anecdotes of success.

Hosted by Nitin Bajaj, founder of EasyLeadz - a bootstrapped & profitable SAAS startup that helps over 300K+ businesses generate leads for their business.

This podcast is produced by EasyLeadz.

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