Marketing on Instagram: A Complete Guide to a Successful Strategy for your Business

The Center for Customer Insights and Digital Marketing presents a workshop on marketing on Instagram: A Complete Guide to a Successful Strategy for your Business featuring Jeffrey Hsu, the digital marketing group lead at the CCIDM. In this video, he explains features of Instagram as a marketing tool, as well as giving tips/strategies on ways to convert your audience into buyers, complete with live tutorials as well using an example account. As a social media enthusiast, Jeffrey has been able to successfully operate and maintain several social media campaigns for companies all over the USA using specifically Instagram as a primary marketing platform. Through his several internships and part-time positions at companies like Global Impex USA, marketANDgrow, Bronco Startup Challenge, and most recently, the CCIDM, Jeffrey has been exposed to numerous aspects of successful marketing, such as community management, influencer marketing, and live-media engagement

If you have further questions, please email [email protected]

Learning Outcomes:
Identify the various features of Instagram as a marketing tool
Create a unique brand strategy for your business with Instagram
Discuss how to increase traffic to your profile
Describe way to increase engagement with the audience
Explain how to convert engagement to sales seamlessly.
Evaluate the effectiveness marketing goals (increase traffic, increase engagement, increase conversion) using Instagram Analytics tools
Apply learned information onto your own business profiles

Timestamps:
0:00 Intro
2:51 Introduction to Instagram
5:23 Steps to Successfully market your business with Instagram
14:59 Using hashtags
17:20 How to engage with your audience
29:32 How to convert viewers to customers
38:42 Assessing your marketing strategy using insights & Analytics
42:03 Further tips for successful Instagram marketing
43:33 Recap

Relevant Links:
https://www.instagram.com/
  / jzhsu  
https://later.com/blog/category/insta...
https://www.shopify.com/blog/instagra...
https://www.hubspot.com/instagram-mar...
https://business.instagram.com/

Center for Customer Insights and Digital Marketing (CCIDM)
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This video was prepared by the Center for Customer Insights and Digital Marketing at the College of Business Administration at California State Polytechnic University, Pomona.

Intro and Outro Animation by Patrick Ogaz
Music: www.bensound.com