Center for Customer Insights and Digital Marketing
The Center is housed within the College of Business Administration at Cal Poly Pomona. Our intent is to advance our knowledge in buyer behaviors (both consumers and businesses) with the learn-by-discovery approach and provide quality services to both the university and business communities by providing technical expertise and state-of-the-art resources. We assist our clients with both basic and applied research that involves buying behaviors of individual consumers and business entities. For the university community, the Center intends to be a catalyst in promoting behavioral research by assisting the faculty and students in conducting their research. For the business community, the lab intends to be their research arms, especially for small-to-medium-sized local businesses. Further, the Center aims to produce the finest, next-generation customer analytics professionals by providing students with career guidance and the necessary training through hands-on learning activities.
Build a Free Professional Portfolio Website with Quarto | CCIDM at Cal Poly Pomon
Designing Stunning & Effective Quarto Presentation Slides | CCIDM at Cal Poly Pomona
In-depth Interactive Report Authoring with Quarto | CCIDM at Cal Poly Pomona
Intro to Quarto in RStudio - Reproducible Documents, Slides, and Websites | CCIDM at Cal Poly Pomona
Bring Data to Life: Create Interactive Apps with Shiny in R
Introduction to SQL for Data Science Workshop
Mastering Pivot Tables in Excel: A Quick Guide
Excel Table Feature EXPLAINED (in under 5 min!)
Master Excel's COUNTIF and COUNTIFS Functions in 5 Minutes!
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Insights Association
Marketing on Instagram: A Complete Guide to a Successful Strategy for your Business
Maximizing User Engagement by Designing a Dynamic Survey with Qualtrics
Career Options in Market Research
Data Analysis and Insights w/ Microsoft Excel
How to Successfully Participate in Studies and Manage Your Credits
Is Your Understanding of the Market Obsolete? (feat. Hilary DeCamp)
How to Get Started with Research Participation in the Business Research Panel
Machine Learning with Tidymodels
Effective Presentation Skills for Competitions and Conferences
Customer Attributes to Discrimination and Effective Coping Strategies Following Service Failure
Evolution in the Market Research Industry: Looking to the Future by Examining the Past
Representational vs. Abstract Imagery: Effects on Purchase Intentions Between Vice and Virtue foods
Text Mining in R
Introduction to Email Marketing
The Student to Young Professional Journey: Insights Association’s Inclusion and Diversity Initiative
Google Analytics for Generating Customer Insights for Digital Marketing - YouTube