Stop Selling Products. Start Selling Problems!
Автор: Cerebral Selling
Загружено: 2023-01-18
Просмотров: 313
If you want to be successful in sales, you need to stop selling solutions and even benefits and start selling PROBLEMS! (especially in today's tight market)
And when I say "problems" I mean:
1. The problems your customers are experiencing AND
2. The problems your customers are experiencing trying to solve their problems!
In fact, I've been working with a TON of clients lately whose sales motions are suffering because they're diving into solution overviews, demos, and POC's way too soon and not spending nearly enough time here.
In this session, I break down why, and most importantly, how to incorporate problem statements into your sales pitch to drive maximum emotional engagement from your customers and win more business!#sales
Helpful resource - how to build a killer first call deck: https://cerebralselling.com/intro-pre...
#Training #SellTheWayYouBuy
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